One thing I’d push back on is the “track in real time” promise. With iOS MPP, cookie death, and walled gardens, a lot of that data is mush. Treat attribution as directional: first‑party analytics + post‑purchase “How did you hear about us?” + unique codes, and judge the whole machine by MER/blended ROAS, not channel vanity numbers.
If budget/time are tight, set a weekly creative cadence instead of buying more tools: ship 2-3 new hooks (riff-first demo, before/after clip, player testimonial), spend a small fixed test budget, keep only the winners. Build on owned channels-email/SMS/Discord-by giving away genuinely useful assets (IRs, MIDI, backing tracks) and run a steady launch rhythm: waitlists, small drops, transparent preorders, and “notify me when in stock” that actually fires.
For search, go after high‑intent long tails your competitors ignore: “X vs Y pick attack,” “12AX7 alternatives,” “how to bias [amp model],” with quick comparison pages and schema. And please, protect deliverability: no bought lists, use a sending subdomain with DKIM/DMARC, warm slowly, and sunset dead subscribers. Tech’s a multiplier; the flywheel is offer, creative, distribution, then iterate.